Current Knowledge/Study Rationale: Whether regular television viewing has much effect on sleep is debated. New viewing patterns, such as binge viewing, in which consumers watch an excessive amount of television in one sitting, have, however, not been studied. There is also a lack of understanding of the underlying mechanism of the association between technology use and sleep.
Study Impact: The current study shows binge viewing is prevalent among young adults and is the first to demonstrate a link with poorer sleep quality, more fatigue, and increased insomnia. Importantly, the mechanism explaining this relationship appears to be increased cognitive arousal, resulting from binge viewing. Although this has been explained by viewers' higher level of engagement with the television show, future research should verify this hypothesis.